Enjoy Your Life! Build Your Business! Have Your Way!
Hosted by Donna Maria Coles Johnson, IBN's Founder and CEO, #IndieCruise is designed to empower and encourage women entrepreneurs in an unplugged environment where they can focus exclusively on personal development and small business success.
The theme for #IndieCruise 2013 is Conceive! Believe! Achieve!, making Lela's topic of How To Get Your Products Into More Retail Stores especially fitting for our once-in-a-lifetime trip to Cozumel and Belize where we'll all enjoy the second largest barrier reef in the world.
Lela Barker founded Bela Luccè in 2003 after developing a collection of soaps, bath salts and lotions that blossomed into a wonderfully creative outlet she truly enjoyed. The fledgling business quickly afforded Lela the ability to be home with her two young children at a critical point in their development.
Today, Bella Luccè's extensive collection of exotic bath and body luxuries is featured in luxe spas, salons and natural wellness centers in 50 states and more than a four dozen countries…from Los Angeles all the way to Dubai.
Through it all, Lela and Bella Luccè have remained true to the ideals upon which the company was founded - to create organic-infused, luxury-kissed products worthy of the world's finest establishments, and to price them at a level which allows every woman the opportunity to feel beautiful.
A commitment to responsible sourcing of ingredients and donating back to indigenous communities around the world still guides the company's growth. Lela is proud to report that all of Bella Luccè products are still handmade in the company's bustling production kitchens by an amazing group of inspiring women she's happy to be working alongside.
Topic: How To Get Your Products Into More Retail Stores
Have you noticed that more and more retailers are looking to showcase handmade, independently produced products to their customers? From Whole Foods Market's Local Producer Program, to "Express" Wal-mart stores beginning to buy produce from local vendors, to Main Street retailers in your town, Indie made products are in more demand than ever.
Don't you want to ride this wave?
Once you have tested and established your product line, and maybe even have a steady stream of retail customers placing regular orders, it may be time to reach out to retailers who will can your products in larger quantities, and repeatedly, so you can solidify your income stream and create the efficiencies you need to grow.
Lela will cover topics such as:
- How to overcome your fear of cold calling (and tricks to help you avoid it completely)
- How to know whether your products are right for a particular retailer
- How to create and nurture long lasting, profitable relationships with retailers, that help increase sales
- How to assess the viability of trade show opportunities
- How to organize your business to capitalize on retailer opportunities
... and so much more!
Lela will also answer your questions after her presentation, as well as while you swim, spa and snorkel with us on board a luxury cruise ship and in Cozumel and Belize.
The MasterMind sessions will include break out sessions where we work together to massage new ideas you can put into motion the minute you are back on dry land!
Our MasterMind sessions will ensure that everyone leaves #IndieCruise2013 with ideas steps to expand their her story and help you understand how to create mindful collaborations with other entrepreneurs so you can take your core line of products and ideas and to a whole new level.
For more information about #IndieCruise, click here.